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NEWS

51 Fifty Rider Finishes 3rd In Heat & 8th In Main At Houston Six

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FOR IMMEDIATE RELEASE:
Jake Canada Turns in Solid Performance

51FIFTY Rider finishes 3rd in Heat and 8th in Main at Houston SX
Livingston, CA (April 8, 2014) – 51FIFTY Energy Drink rider Jake Canada used the break during the West Coast Supercross to polish his skills and improve the overall bike set up. Working with riding coach Sebastien Tortelli and Team Manager Jeremy Coker, Jake’s confidence was steadfast entering Houston.

In the first 250 Heat of the night, Jake had wheel-spin out of the gate and was not with the top riders around the first turn. Determined to move forward, the bright yellow Alias MX gear and the #66 CRF250R started working toward the front. In a few laps, Canada moved his way to the front and within sight of the leader. At the checkers, the factory-backed riders of Webb and Hill finished 1-2, respectively, and trailing by only a second was Jake Canada, earning a direct transfer to the main with a solid 3rd.
The mood was enthusiastically positive in the 51FIFTY pits entering the Main. Jake Canada had finished one of his best heat races, his overall lap times where on par with the factory riders, and his fitness clearly capable to run up front for 15 laps. Racing with special graphics to commemorate the Race for Autism, a vital component and passionate charity for the owner of the team and the entire 51FIFTY Energy Drink effort, Canada wanted to be up front to bring attention to the cause and of course, as a racer, turn in a career best finish.

When the gate dropped for the 250 Main the expectations of a podium finish suffered a setback as the pack jumped out front and Canada’s view was the backs of jerseys. Exiting the first turn in the 19th, Jake’s aggression and speed started to shine. Working past riders nearly every lap, with solid, consistent lap times, Canada quickly moved up the Fox Sports 1 leader board. Late in the race, he passed the duo of Jessy Nelson and Justin Hill to complete an amazing race inside the top 10 with a solid 8th place.
Visit www.51fiftyenergydrink.com for more information, news and follow us, learn about contest entries, race results, Enter to Win promotions and more on Twitter (@51FIFTYenergy), Facebook (www.facebook.com/51FIFTYEnergy) and Instagram (@51FIFTYenergy). “Live the Madness”

We wish to thank our sponsors including Allied Packaging, Alias, Alpinestars, ARC, Cycra, D.I.D, DT1, Dubya, Dunlop, FMF, Galfer, Hinson, Magik, Maxima, Milestone MX, Moto Tassinari, Pro Taper, Proven Moto, Vortex, Renegade Fuels, Works Connection, and XTRIG.

51FIFTY is a proud sponsor of ‘Race for Autism’ a fundraising campaign that raises money and awareness for Autism. A percentage of every can of 51FIFTY Energy Drink is donated to Race for Autism.

Push Marketing, a marketing, PR, and advertising agency headquartered in Orange County, CA provides revenue-impacting services to action sports businesses. With twenty years of corporate and small business experience, Push creatively and consistently markets to every medium; connecting brands with consumers.